Aesthetics is basically how beautiful and pleasing to the eye something is in a wed sence this means pretty much how good a webpage looks and why - some attributes to Aesthetics are colour, light, textures, the flow of objects around the page - easy for the eye to follow, and many more.Aesthetics are very improtant when it comes to web design as you cannot lure your customers in with any of the other 5 sences so (well you can use sound but only if its effective) so Aesthetics to the eye are extreemly improtant.
an example of a wed design gone bad would be Brown University the colours are atrotious and clash horribly, they have the most unattractive picture of a person they could find as the header - the pages dosent flow in any way and is just boaring - deffinatly NOT a good web page -
an example of a good web design would be The Walt Disney site this site is very Aestheticly pleasing its colours blend together beautifully all objects are well placed and shapes flow nicley allowing the yee to follow the flow of the page wel it is easy to use nd look at overall a very good web page.
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